Conversion tracking you can actually trust: a practical checklist
Most underperforming ad accounts we audit do not have a targeting problem or a creative problem. They have a measurement problem that has been quietly corrupting every decision made in the account for months. Here is the checklist we run before we let anyone increase spend. 1. Is the conversion event firing at the right […]
Meta Ads or Google Ads: which should you start with?
This is the first question almost every business asks us, and the honest answer is that it depends on one thing above all others: whether people are already searching for what you sell. The distinction that actually matters Google Ads harvests demand. Someone types “emergency plumber Gurgaon” and you appear. The intent existed before your […]
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